Fashion is all about self-expression, looking and feeling beautiful, and above all – FUN! What isn’t great about fashion is that the industry isn’t always ethical. Careless shopping habits and brands that are not sustainable sure takes the fun out of shopping. Thankfully, there are plenty of things that you can do to shop sustainably.
1. Try vintage
If you’re keen to become a sustainable fashionista, shopping vintage is the way to go! Vintage shops are like a treasure trove of unique, beautiful, and colorful fashion-pieces. You’ve just got to browse a little to find those perfect garments. Undoubtedly the best thing about shopping vintage is that you don’t have to worry about seeing anyone else sporting the same outfit as you!
2 . Top-quality purchases
If you really want to shop sustainably, you’ve got to choose top quality purchases that are durable and long-lasting. When we buy cheaper items, we will need to replace these pretty often. In the long run, purchasing short-term fashion items creates more waste. Don’t be afraid to spend a little more money on that coat or pair of jeans if you know that you’re getting a high-end product that is going to last.
3. Multi-season buys
When you’re creating a sustainable wardrobe, remember to prioritise those multi-season buys, meaning items that you can wear across multiple seasons. For instance, there are plenty of gorgeous summer dresses out there that will look just as cute with a pair of tights and a cardigan in the winter.
4. Shop sustainably
Most important of all, ensure that you support sustainable fashion brands. If we all start to purchase from sustainable brands, more companies will likely improve their ethical practices. Fashion is all about demand, so if the demand for sustainable fashion grows, the number of sustainable brands will grow as well. 🙂 With this in mind, let’s take a look at a few top ethical fashion brands.
For high-end fashion: Gucci
Last year Gucci announced that the company was going carbon neutral. Essentially, however much carbon dioxide they put into the atmosphere, they promise to remove by the same amount. Back in 2018, Gucci became a part of the Fur Free Alliance, choosing to eliminate animal fur from every one of their fashion collections. Gucci warehouses, stores, and offices all use renewable energy. According to Luxiders, ‘ The ongoing shift away from fossil fuels reduced the company’s emissions by nearly 46,000 tons of carbon dioxide.’ Gucci sells a range of beautiful products from women’s clothing and jewelry to gucci glasses and shoes. This sounds like a brand to support!
For classic fashion: Cuyana
Cuyana bases it’s fashion line on making a small number of classic, high-quality items. Many of the fashion garments are made from plant-based materials such as silk or linen. Cuyana collaborated with ThredUp in a project called ‘lean closet.’ The project involves helping customers to recycle their clothing when it’s time to clean out the closet. When you purchase clothes from Cuyana, you get a bag from ThredUp to help you to do this. A percentage of profits are given to the H.E.A.R.T charity, which supports victims of domestic violence. In short, AWESOME.
For casual fashion: Patagonia
Patagonia started as a small company selling top quality clothes for climbers. These days, it sells both activewear and gorgeous casual fashion. The company was pretty much one of the original sustainable brands. Patagonia help grassroots organizations all over the world by donating 1% of profits. In the online store, you’ll find plenty of recycled clothing items and some seriously cute/casual fashion. The company is continuously making changes to reduce their impact on the earth. On the website, you can take a look at all of Patagonia’s activism projects, from ‘Voices For The Ocean’ to justice for the most polluted neighborhood in Los Angeles.
Supporting brands like these means looking fabulous and having a guilt-free shopping experience! Of course, there are plenty of other sustainable fashion brands out there to support. When it comes to smart shopping habits, you don’t have to stop at your clothes. From your makeup to your hair products – look out for brands that use sustainable, ethical, and cruelty-free practices. For more help looking for ethical brands check out the ‘Good On You’ app. This app scores thousands of different brands, providing an ‘ethical score’ between 1 and 5.